Director
Strategy, eCommerce & Technology

Mr. Kelsey’s extensive consulting background dates back to MIT where he developed e-Commerce strategies and applications for traditional and web-based companies. Kelsey’s experience includes a heavy emphasis in: technology, Internet Business strategy, marketing and operations with leading firms such as: ZDNet, Genzyme, Trilogy and pcOrder.com (a Trilogy spin-off). Later, Kelsey successfully adapted his technology-driven business strategies to launch, build and sell a profitable ebusiness, RedFlame.com, which was nominated in the annual KPMG High Tech Awards in the start-up category. Ultimately, Kelsey negotiated the sale of RedFlame to Bolt, the world’s leading web site in their category.

At Trilogy Software in Austin, Kelsey led the project team for the Interactive Relationship Management product, a multimillion-dollar e-Commerce personalization product developed by his team. Following this success, Kelsey, started, secured funding, built and sold RedFlame.com, a successful, profitable web-based business.

In addition to developing the business strategy and securing funding, Kelsey also formulated key business relationships with commerce and content partners, including negotiating partnerships and affiliation agreements leading to over 1 Million monthly page views. RedFlame utilized new technology advancements in ecommerce that are pending patent protection. The site was featured in several dozen newspapers, several news TV and radio programs, and hundreds of web sites (including Oprah Winfrey).

Following the sale of RedFlame, Kelsey continued in his consulting activities in New York City, leading several dozen projects as a senior project manager, including multi-million dollar partnerships. As a leader in business modeling, Kelsey created ROI-based revenue and operational models to improve development and operational efficiencies such as programming and advertising effectiveness.

For one client that had over 230 Million monthly page views, 20 Million monthly visits and 3.5 Million registered users, Kelsey conceived, designed and built a web-based project workflow system and intranet to streamline the project development process, create quantitative operational models, and improve communication.

Kelsey graduated from the Massachusetts Institute of Technology (MIT) where his focus included: systems modeling, statistics, software development, Internet & e-Commerce strategy, new product development, technology management and corporate strategy. While at MIT, Kelsey was a member of the Harvard Association for Law & Business and competed in the MIT $50K Entrepreneurship competition for new business models and ideas.

Back To Directors