We excel at converting complex issues into elegant solutions that are linked to daily actions.

The real skill in crafting any plan is to find the 'CenterPoint Solution' that acts as a fulcrum to solve the problem or attain the goal. Like writing brilliant computer code, it's the simplicity in which the plan can be communicated and executed that makes all the difference between success and failure.

Each of our plans are designed to pass this acid test:

• Is it simple to understand and communicate?
• Can it be executed at the line-level by employees of average intellect and drive?
• Does it contain built-in systems of measurement, accountability, timelines and tracking checkpoints?
• Does the Plan contain just 3-5 core initiatives?
• Can the Plan's core message and "big chunks" be summarized in two pages or less?

IdeaBridge takes a pragmatic view of the planning process. While we are deeply rooted in planning methodology and process, painfully-complex plans written in the foreign language of academia have no place in our arsenal. Further, if the plan calls for an extended, Herculean-effort by the industry's brightest employees, we believe that it's destined to fail.

We can assist or guide you in the planning process, or if you prefer, we can prepare a plan based on your requirements and goals. A small sample of our Business Planning services includes:

• Business Formation Plans
• Capital, funding, banking, investment proposals
• Marketing, advertising and sales process plans
• Crisis, turnaround, refinancing and lender asset recovery plans
• Strategic business plans
• Cultural change initiatives
• Merger integration plans
• Compensation and Incentive plans
• Competitive research
• New product/launch events
• New business unit launch plans/feasibility studies
• Product and brand extension plans and rollouts

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